Program Introduction
The PhD in Sales and Marketing is an advanced research degree for individuals seeking to deepen their knowledge of marketing theories, consumer behavior, and sales strategies. It is ideal for aspiring academics, researchers, and senior professionals aiming to contribute to the field through innovative research and leadership in global marketing and sales.
Key Information
Duration
3 years (Regular)
1.5 Year (Accelerated)
Intake
January
May
September
Study mode
On Campus
Online
Location
42nd Floor, Amber Jem Tower, Sheikh Khalid Bin Zayed Street, Rashideya 3, Ajman UAE
Career Paths
Graduates of the PhD in Sales and Marketing program are well-prepared for a variety of influential careers, including:
Academic positions in universities and business schools as professors or researchers in marketing
Senior marketing roles in global corporations, leading marketing strategy and consumer insights
Strategic consultancy roles in marketing and sales, providing expert advice to businesses on brand management, market entry, and customer engagement
Research and development roles in market research firms or think tanks, focusing on consumer trends and marketing innovation
Leadership positions in advertising agencies, digital marketing firms, or corporate sales departments
Policy advisory roles in government agencies or international organizations, shaping marketing and trade regulations
Accreditation and Recognition
Learning Outcomes
Develop an in-depth understanding of advanced marketing and sales theories and practices.
Conduct original and significant research that contributes to the academic and practical knowledge of sales and marketing.
Analyze complex marketing challenges and consumer behavior using advanced theoretical and empirical methods.
Demonstrate expertise in specialized areas of sales and marketing, aligned with the student’s research interests.
Influence marketing strategies, sales practices, and policy through scholarly research and thought leadership.
Communicate complex marketing concepts and research findings effectively in both written and oral forms.
Course Structure
Advanced Research Methods I:
This module introduces students to the fundamental research methodologies used in their field of study. It covers both qualitative and quantitative research methods, including data collection, experimental design, and statistical analysis, equipping students with the essential tools for conducting high-quality research.
Advanced Research Methods II:
Building on the first module, this course delves into more complex research techniques, such as advanced statistical modeling, longitudinal studies, and specialized methods relevant to the student’s specific research area. It prepares students to tackle sophisticated research challenges and develop innovative approaches in their dissertations.
Thesis Seminar:
This seminar supports students as they begin to develop their dissertation projects. It provides a forum for presenting research proposals, discussing challenges, and receiving constructive feedback from peers and faculty. The seminar is crucial in helping students refine their research questions and methodologies before embarking on their dissertation work.
Why Study With Us?
British University College is among the top institutions for higher education, known for its commitment to academic excellence and student success. Our diverse range of programs and dedicated faculty ensure you receive a world-class education.
British University College is ranked among the top universities in the region, offering a globally recognized education. Join a community of scholars and professionals who are dedicated to pushing the boundaries of knowledge and innovation.
Benefit from our comprehensive career support services, including internships, job placement assistance, and industry connections. Our award-winning career development programs are designed to help you build essential skills, develop a global network, and gain practical experience to ensure you graduate job-ready.
We are proud to be affiliated with prestigious global networks and institutions, providing our students with unparalleled opportunities for international exposure and collaboration. Our partnerships with leading universities and organizations worldwide offer unique study abroad and exchange programs.
How to Apply
Welcome to the British University College application guide. Follow the tailored application processes for domestic and international students to join our vibrant academic community.
Domestic Student
Counseling
University counselors or advisors will assist you in understanding the various programs, admission requirements, and scholarship opportunities available at the university. They will help you in making the right choices.
Application
Students complete an online application form through the university’s admission portal or can fill the form physically at the campus. This may include providing personal information, academic history, and program-specific details.
Campus Tour
You will be invited at our campus for a tour, so that you can experience the different labs, classrooms, library, auditorium and more.
Registration
New students can expect an enrollment confirmation email from the University
Offer Letter
After reviewing the application, the university’s admission committee makes a decision. Accepted students receive an official acceptance letter and are required to confirm their enrollment by a specified deadline. This often involves paying a deposit or tuition fee.
Orientation & Enrolment
New students can expect an enrollment confirmation email from the University and will be invited to attend an orientation session and register for classes.
International Student
Counseling
University counselors or advisors will assist you in understanding the various programs, admission requirements, and scholarship opportunities available at the university. They will help you in making the right choices.
Application
Students complete an online application form through the university’s admission portal or can fill the form physically at the campus. This may include providing personal information, academic history, and program-specific details.
Offer Letter
After reviewing the application, the university’s admission committee makes a decision. Accepted students receive an official acceptance letter and are required to confirm their enrollment by a specified deadline. This often involves paying a deposit or tuition fee.
Interview
You will be interviewed to discuss yourself, your background, your financial health, your academics, your reason for choosing this program, and a few more things.
Visa Application
International students need to apply for a student visa to study in the country. We will send you can visa application form to proceed with the visa filling.
Orientation & Enrolment
New students attend an orientation session and register for classes. New students need to pay a portion of the fee to confirm their seat at BUC.
Entry Requirements
We accept a wide variety of qualifications and welcome applications from students of all backgrounds. Below is a guide to the typical offers for this course.
Master’s Degree:
A recognized Master’s degree in Marketing, Business, or a related field with a strong academic record.
How to apply
Submit application
Students complete an online application form through the university’s admission portal or can fill the form physically at the campus
Overview
Program Introduction
The PhD in Sales and Marketing is an advanced research degree for individuals seeking to deepen their knowledge of marketing theories, consumer behavior, and sales strategies. It is ideal for aspiring academics, researchers, and senior professionals aiming to contribute to the field through innovative research and leadership in global marketing and sales.
Key Information
Duration
3 years (Regular)
1.5 Year (Accelerated)
Intake
January
May
September
Study mode
On Campus
Online
Location
42nd Floor, Amber Jem Tower, Sheikh Khalid Bin Zayed Street, Rashideya 3, Ajman UAE
Career Paths
Graduates of the PhD in Sales and Marketing program are well-prepared for a variety of influential careers, including:
Academic positions in universities and business schools as professors or researchers in marketing
Senior marketing roles in global corporations, leading marketing strategy and consumer insights
Strategic consultancy roles in marketing and sales, providing expert advice to businesses on brand management, market entry, and customer engagement
Research and development roles in market research firms or think tanks, focusing on consumer trends and marketing innovation
Leadership positions in advertising agencies, digital marketing firms, or corporate sales departments
Policy advisory roles in government agencies or international organizations, shaping marketing and trade regulations
Accreditation and Recognition
Studies
Learning Outcomes
Develop an in-depth understanding of advanced marketing and sales theories and practices.
Conduct original and significant research that contributes to the academic and practical knowledge of sales and marketing.
Analyze complex marketing challenges and consumer behavior using advanced theoretical and empirical methods.
Demonstrate expertise in specialized areas of sales and marketing, aligned with the student’s research interests.
Communicate complex marketing concepts and research findings effectively in both written and oral forms.
Influence marketing strategies, sales practices, and policy through scholarly research and thought leadership.
Course Structure
Advanced Research Methods I:
This module introduces students to the fundamental research methodologies used in their field of study. It covers both qualitative and quantitative research methods, including data collection, experimental design, and statistical analysis, equipping students with the essential tools for conducting high-quality research.
Advanced Research Methods II:
Building on the first module, this course delves into more complex research techniques, such as advanced statistical modeling, longitudinal studies, and specialized methods relevant to the student’s specific research area. It prepares students to tackle sophisticated research challenges and develop innovative approaches in their dissertations.
Thesis Seminar:
This seminar supports students as they begin to develop their dissertation projects. It provides a forum for presenting research proposals, discussing challenges, and receiving constructive feedback from peers and faculty. The seminar is crucial in helping students refine their research questions and methodologies before embarking on their dissertation work.
Why Study With Us?
British University College is among the top institutions for higher education, known for its commitment to academic excellence and student success. Our diverse range of programs and dedicated faculty ensure you receive a world-class education.
British University College is ranked among the top universities in the region, offering a globally recognized education. Join a community of scholars and professionals who are dedicated to pushing the boundaries of knowledge and innovation.
Benefit from our comprehensive career support services, including internships, job placement assistance, and industry connections. Our award-winning career development programs are designed to help you build essential skills, develop a global network, and gain practical experience to ensure you graduate job-ready.
We are proud to be affiliated with prestigious global networks and institutions, providing our students with unparalleled opportunities for international exposure and collaboration. Our partnerships with leading universities and organizations worldwide offer unique study abroad and exchange programs.
How to Apply
How to Apply
Welcome to the British University College application guide. Follow the tailored application processes for domestic and international students to join our vibrant academic community.
Domestic Student
Counseling
University counselors or advisors will assist you in understanding the various programs, admission requirements, and scholarship opportunities available at the university. They will help you in making the right choices.
Application
Students complete an online application form through the university’s admission portal or can fill the form physically at the campus. This may include providing personal information, academic history, and program-specific details.
Campus Tour
You will be invited at our campus for a tour, so that you can experience the different labs, classrooms, library, auditorium and more.
Registration
New students can expect an enrollment confirmation email from the University
Offer Letter
After reviewing the application, the university’s admission committee makes a decision. Accepted students receive an official acceptance letter and are required to confirm their enrollment by a specified deadline. This often involves paying a deposit or tuition fee.
Orientation & Enrolment
New students can expect an enrollment confirmation email from the University and will be invited to attend an orientation session and register for classes.
International Student
Counseling
University counselors or advisors will assist you in understanding the various programs, admission requirements, and scholarship opportunities available at the university. They will help you in making the right choices.
Application
Students complete an online application form through the university’s admission portal or can fill the form physically at the campus. This may include providing personal information, academic history, and program-specific details.
Offer Letter
After reviewing the application, the university’s admission committee makes a decision. Accepted students receive an official acceptance letter and are required to confirm their enrollment by a specified deadline. This often involves paying a deposit or tuition fee.
Interview
You will be interviewed to discuss yourself, your background, your financial health, your academics, your reason for choosing this program, and a few more things.
Visa Application
International students need to apply for a student visa to study in the country. We will send you can visa application form to proceed with the visa filling.
Orientation & Enrolment
New students attend an orientation session and register for classes. New students need to pay a portion of the fee to confirm their seat at BUC.
Admissions
Entry Requirements
We accept a wide variety of qualifications and welcome applications from students of all backgrounds. Below is a guide to the typical offers for this course.
Master’s Degree:
A recognized Master’s degree in Marketing, Business, or a related field with a strong academic record.
How to apply
Submit application
Students complete an online application form through the university’s admission portal or can fill the form physically at the campus
Related courses
Explore our diverse Ph.D options and start your transformative journey with us.
Education
Law
International Relations
History
TESOL
Demographics and Social Sciences
Data and Cybersecurity
Doctorate in Business Administration
Economics
Sales and Marketing
Business Management
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Our campus is Located in Ajman